KayaQ is a contemporary construction firm that embodies strength and innovation in its core. As the lead designer, my mission was to encapsulate KayaQ’s visionary approach to the construction industry through a distinct brand identity. The cornerstone of the identity is the logo, which draws inspiration from the ‘K’ in KayaQ, transforming the letter into an icon of structural elegance and architectural finesse. Crafted with bold lines and sharp angles, the icon reflects the firm’s dedication to precision and strength, mirroring the foundational elements they bring to every project. The logo marries this geometric complexity with a clean and modern typeface, contrasting with a vibrant color palette that imbues the brand with energy and forward momentum.